Turn out that it's very, very real -- or at least whomever is running the account does a very good Sean Miller impersonation. We're only a few tweets in, but the tone coming across aren't just rallying cries for fans to show up at promotional events and the like.
It is somewhat on the same level as former Miller assistant and current Xavier coach Chris Mack, who is one of my favorite tweeters and tweets about everything from basketball to Keebler crackers. Already, we know how Miller has become one of the best recruiters and hardest working coaches in the country.
We also know that Kevin Parrom is working in McKale on the comeback, and eight of 12 scholarship players will be in Tucson for the first summer session of classes, which is about to begin. But the best stuff we've already seen on Miller's Twitter is why he's such a good recruiter and team builder.
The banner on the left side of the background reads, "A Player's Program. Past. Current. Future."
And then there's this tweet that popped up during last night's San Antonio Spurs and Oklahoma City Thunder playoff game.
It amazes me how often I'm asked by players, "what position will I play, coach?"...What position does Ginobli play? #thebestplayersplay— Sean Miller (@UACoachMiller) May 30, 2012
The philosophy is correct in a basketball sense but also in a recruiting sense, and it resembles the foreword that Miller wrote for this past season's Basketball Prospectus.
"At Arizona, this challenge always begins and ends with our own team and our own special players. Our goal each season is to shape our team’s identity. This identity will be supported by our own statistical analysis and to me that’s the most meaningful point. Simply put, our focus is on us.
"We pride ourselves in being "A Player's Program" in pursuit of what it means each season to "Play to Win."
My point? If you want to understand the man in charge of the Arizona basketball program and if you want to understand the program itself, you should probably follow Sean Miller on Twitter. And I wouldn't be telling you that when his account launched on Monday.