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Sonoran Hot Reads: The numbers behind Arizona's new Nike deal

Brand > money?

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Mark J. Rebilas-USA TODAY Sports

About two and a half weeks ago, the Arizona Wildcats and NIKE announced a new agreement that runs through the year 2025, but dollar figures weren't put out there. Well, Bruce Pascoe got some dollar numbers, and while the dollar amounts are much better than the previous deal, they're still not as big as ASU's new deal with Adidas, and nowhere near what UCLA's deal is with Adidas. It's also interesting to see the breakdown of what each head coach receives from Nike. RichRod and Sean Miller get the most obviously, and then at the bottom are the two tennis coaches, gymnastics, and sand volleyball. If you're into money, find all the figures in there.


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